Trends in Ski Clothing

Trends in Ski Clothing, Winter 11/12

by Dave Whitlow, Clothing Buyer at Ellis Brigham Mountain Sports

Ski style has thankfully fragmented again and after a few winters of homogeneous blurring we will once again see distinctively different tribes roaming the world’s ski resorts this coming season. Three distinct looks stand out… each addressing a real end-user demand for all-weather performance and distinctive style. And snowboarding has at last found its own voice… watch out for thrift store chic at a terrain part near you this winter!


Barts Down Kamikaze HatThis is a very ‘front side’ resort look celebrating sleek athletic style for high speed piste charging. The feel is wealthy, fast and streamlined, with aggressively engineered lines. Colour palate is opulently dark or sporty jewel bright. Fabrics are high performance and stretch. Essential après ski/urban garments compliment this sector with luxurious down jackets, warm earflap hats and lots of luxury fake fur!
Key Brands: Spyder, Eider, Schoffel and Salomon all effortlessly combine high-end performance with luxury and Barts accessorises with panache.
Key Accessories: Giro Seam helmet and Barts Down Kamikaze hat.

Big Mountain

Hawkeye AnonThe back side to Alpine’s front side, this look is all about skiing away from groomed terrain – from lift access off piste to hiked back country terrain and big mountain steep and deep. GORE-TEX fabric shell garments dominate this sector worn over low bulk lofted layers. Colour palate is edgy and bright and fit is relaxed but aggressively engineered for high-energy performance.
Key Brands: Norrona and Arc’teryx are the brands that push the boundaries here and Scott are the new kids on the block to watch!
Key Accessories: Hestra Army Leather Short gloves and Anon Hawkeye goggles.


Bern helmetYouthful urban inspired skiwear for the freeski gang using the whole mountain as a funpark! Style is very military and workwear inspired with dark neutral and earth colours sometimes ‘popped’ with bright pants and goggles. Relaxed fits dominate and jackets are often cut longer, giving great slope to street wearability.
Key Brands: The North Face and Roxy/Quiksilver.
Key Accessories: Bern helmet and Dragon APX goggles.


Celtek Trigger MittsIt’s all about retro baby! Snowboarders have burnt the bright and plundered the mountaineering and workwear back catalogue in a celebration of all things earthy, natural and worn! Colour palate is neutral with ochre, sand, rust, steel and deep berry hues dominant. Heavy twill, denim and plaid fabrics are weather-worn and the overall look is very thrift store layering in inspiration. This is a very slope-to-street look for the young urbanite.
Key Brands: Bonfire, Burton, Analog and Westbeach set the pace here.
Key Accessories: Celtek Trigger mitts and Circuit beanie.

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